All Posts

Here are some ways Word Clouds help strengthen Public Relations and Communication. Word clouds serve to take large amounts of text, like social media comments or a speech, and create a visual image of the most used words. For example, I was able to take the recent State of the Union address ( February 24, 2026) and turn the most used words into a cloud. Which can be seen in the image below. State of the Union address Word Cloud (2026) The purpose of this is to highlight the a

Parasocial Relationships through various social media platforms are affecting how we communicate in society. So many relationships are being built on TikTok, Instagram, X, and other platforms, creating a false fantasy or dream world for many, regardless of whether or not they have concluded this. These “one-sided” relationships typically give off a form of intimacy or closeness due to the amount of praise the person or idol is given. The more the person shares about their lif

Without a doubt, there will always be that one negative comment, especially if you are a celebrity, influencer, etc. When navigating how to respond to unnecessary criticism, you must ask yourself what the overall goal is. It is okay to respond to a comment that is constructive but leaves negative emotions. Your response should highlight your ability to be transparent regarding the subject and accountability for any missteps. A great tip from an article by Whole Whale is ackno

Want to talk about films? Well, this is the right place! There is some controversy around the new rollout for Scream 7, directed by Kevin Williamson , which started showing in theaters this February .  Let’s review how this affects PR strategies for influencer marketing. The franchise has a strong fan base which can be seen on various platforms: TikTok, YouTube, Instagram, etc. Partnerships such as Reese’s x Scream or teaming up with Meta AI, allowing fans to insert themselve